Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur and co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on helping individuals and organizations discover and actively “live” or “operationalize” their purpose to unleash greater success, fulfillment and joy in their personal lives, workplaces and communities. Life and organizational purpose are the subjects of Patrice’s best-selling books, Beat the Curve and Performance360. Patrice has been honored by PRWeek (Hall of Fame), PRSA Foundation (Paladin Award), PRSA (Paul M. Lund Award for Public Service), New York Women in Communications (Matrix Award), Girl Scouts of Greater New York (“Women of Distinction” Award), Asian Women in Business (Entrepreneurial Leadership Award), University of Hawaii (“Distinguished Alumni Award), among others. Patrice has lived in New York City for most of her adult life but calls Hawaii “home” and is committed to living her life with the “Aloha Spirit.” Reach Patrice via LinkedIn, Twitter, Facebook and Instagram.